La expansion de las franquicias en España

Abstract

Over the last few years, the phenomenon of franchise as a new way of doing business has been undergoing a notable increase in Spain, with growth annual rates of 40 per cent. As a result, Spain's retail trade is suffering considerable transformations and growing even closer a similar profile to that dominant in other countries of the EU. The globalisation of distribution activities, management innovations, creation of networks organisations, changes in spatial localisation, or the progress of standarisation are the consequences. Behind this conceptual structure, the paper attempt to demonstrate how the franchise networks are being implemented in Spain, what their main features are and what behaviour they follow as regards distribution of franchises throughout the territory and within the major cities.