Preliminares para una geografía social del consumo en Barcelona Una aproximación a las socialidades en la ciudad hipermercado

Abstract

The sociahties that can be found in the metropolis-enterprise are shaped in a space between the consumption and the consumer. The target of the consumption is the consumer but this decodes the consumption by interposing modes of use to the consumer goods. These modes of use are defined by subjectivities related to the materiaUty of the social relations in the urban territories. The analysis has to be focused on the consimier practices instead of on the typologies of consumption patterns. For the consumer is a plurality of consumers that do not have the same level of solvency neither the same values. In the same way, the city-hypermarket, as the arena of social condflict, is the space for material and symbolic alteractives appropriations of consumption spaces and goods. A social geography of consumption, in which not all ways of being in the city are consumed in the consumer, nor in the consumption, is therefore proposed.