Estudios Geográficos, Vol 81, No 288 (2020)

Análisis de los patrones espacio-temporales de eventos a partir de datos de Twitter: el caso de la World Pride 2017 en Madrid


https://doi.org/10.3989/estgeogr.202047.027

Joaquín Osorio Arjona
Departamento de Geografía Universidad Complutense de Madrid, España
orcid https://orcid.org/0000-0002-0102-8756

Resumen


Este trabajo analiza los patrones espaciotemporales de un macroevento en una ciudad a partir de nuevas fuentes de datos, partiendo como hipótesis que las multitudes registran una alta actividad en las redes sociales durante los programas del evento. Identificando usuarios que han publicado tweets geolocalizados en el centro de Madrid durante la World Pride 2017, se puede localizar su procedencia, y evaluar el impacto del evento a nivel espaciotemporal a partir de la comparación con los resul­tados observados durante una semana habitual. Los resultados obtenidos muestran un crecimiento del número de usuarios ex­tranjeros y un fuerte aumento de la actividad en las principales zonas del evento mientras que la actividad de las zonas más alejadas disminuye.

Palabras clave


mega eventos; redes sociales; puntos calientes; SIG; huella digital; huella espacio-temporal

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Referencias


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